Conceptualize, edit and write a variety of materials such as web copy, infographics, webinars, blog posts, sales collateral, presentations, email, and newsletters that are relevant and compelling for our target audiences.
Develop and execute a promotional strategy and budget to ensure content created gets the most exposure via channels such as email marketing, web, events, digital advertising, SEO and social media.
Provide creative direction in development of marketing materials, communications, advertising, and educational materials to facilitate marketing efforts. Write collateral materials promoting company’s products and services.
Analyze advantages/disadvantages of specific advertising opportunities and make recommendations to executive team.
Work closely with the Internet Marketing Director to ensure utilization of social media and digital marketing strategies align with marketing strategies and objectives.
Lead the development of collateral, presentations, brochures, product sheets, fact sheets, web content, newsletters, signage, ads and sales tools with input from executive team, and by working closely with cross functional departments.
Ensure message positioning across all marketing materials consistently represents the company’s branding and visual identity, mission and vision.
Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives.
Work closely with graphics team, researchers, and scientific writers to develop compelling materials that drive web traffic and sales conversion.
Bring fresh, new ideas to the table and work closely with the Internet Marketing Director, business development and executives to prioritize.
Track marketing leads, sales and ROI against spend and effort to understand what works and what doesn’t for content initiatives.